Apex Aesthetics NYC
Fictional demonstration · Not a real client auditScanned 12 pages and 4 AI Engines • Last updated today
This sample uses a fictional multi-location med spa to demonstrate how Scrutexity detects claim drift, AI answer distortion, and proof gaps.
Section 1: Executive Summary
AI Answer Reality Score
AI answers occasionally displace you or omit key proof points.
Claim Health Score
29% of claims on your site lack visible proof or safer framing.
Competitor Displacement
High risk. Competitors are frequently recommended over you for high-intent queries.
Section 2: What AI Says
Competitor 'Lumina Med Spa' is shown first.
Mentions reviews but misses physician credentials.
Correctly confirms service but provides no citation.
Pulls from a weak directory source instead of your main site.
Section 3: AI Claim Distortions
| What AI Said | The Reality | Required Fix |
|---|---|---|
| "Offers FDA-approved laser hair removal" | Device is FDA-cleared, not FDA-approved. | Replace with 'FDA-cleared device' wording on site to train AI. |
| "Delivers permanent results" | Results vary by patient. | Add safer framing to the treatment page. |
| "All board-certified injectors" | Not proven clearly on the website. | Add credential proof or rewrite staff bios. |
Section 4: Website Claim Risks
| Original Claim | Status | Safer Rewrite |
|---|---|---|
| "Guaranteed results" | overstated | "Results vary by patient." |
| "Best med spa in NYC" | unsupported | "Trusted by patients across NYC." |
| "FDA-approved treatment" | needs review | "Uses FDA-cleared technology where applicable." |
Section 5: The Fix
- 1Replace 'guaranteed results' across treatment pages.
- 2Add credential proof to provider profiles.
- 3Add device-specific proof block to laser page.
- 4Rewrite GBP service descriptions.
- 5Publish FAQ correcting common AI misunderstandings.
Fix these claims before your buyers see them.
AI Answer Engines and buyers are already judging your unverified claims. We can monitor your digital footprint, rewrite risky claims, and govern your growth.